PURE FLAME
Premium candles
Designed to elevate a premium candle range through a refined brand and packaging system. Built on simplicity, consistency and thoughtful detailing, the result creates a distinctive and recognisable presence across the product line.

Project details
Overview
Pure Flame is a candle brand developed by UAB Jakelis, a family-owned company focused on premium, environmentally conscious products.
brief
Create a brand and packaging system that reflects the product's premium positioning while communicating simplicity, quality and sustainability.
Process & Solution
We developed a refined visual identity and packaging system built around clarity, restraint and thoughtful detailing. The result is a cohesive brand experience that elevates the product while creating a recognisable and consistent presence across the range.
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