PROOF DRINK (PRF)

Flavor-driven spirits

Created to explore a distinctive sub-brand within the rum category. Built around authenticity and flavour, the identity uses bold typography and a restrained visual language to create a strong sense of character, heritage and shelf presence.

Project details

Overview

Proof Drinks (PRF) is a London-based liquor company focused on developing premium, flavour-driven spirits and exploring new opportunities within the category.

brief

Create a distinctive sub-brand within the rum category that celebrates authenticity, real ingredients and a strong sense of origin, while establishing a clear and memorable presence on shelf.

Process & Solution

We developed a character-led identity built around bold typography and a focused visual language. The result is a distinctive packaging system that communicates quality, heritage and flavour while creating a strong presence within a competitive spirits market.

LET'S CONNECT

We'd love to help you with your packaging design needs

+370 647 80121
hello@volunge.co