aromáma

Cosmetics line

Designed to strengthen consistency across Aromáma's expanding range of wellness and skincare products. The result is a clear and recognisable visual system that balances the brand's soft, natural character with structure and ease of navigation.

Project details

Overview

aromama Skincare is a well-known Lithuanian, family-owned brand specialising in natural aromatherapy and wellness products. Their portfolio includes pure organic essential oils, hydrolates, natural cosmetics and household cleaning products. All developed and produced in-house with a focus on natural care for the whole family.

brief

The challenge was to balance a soft, emotional brand world with clear hierarchy, legibility, and technical consistency across different packaging formats. Particular focus was placed on illustration integration, color logic, and typography to ensure recognizability and ease of future extensions

Process & Solution

Creative direction, brand application & packaging system redesign.

Photography

Donata Ramančikaitė

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