Sasquatch Whiskey

Project details

Sasquatch is a conceptual bourbon brand inspired by the folklore and cultural heritage of the Pacific Northwest. The project explores how regional storytelling can be translated into a distinctive product identity.

Create a memorable bourbon brand built around the legend of Bigfoot, using storytelling and visual character to establish a strong presence within a competitive spirits category.

Process & Solution

Drawing inspiration from North America's most enduring folklore icon, we developed a bold identity centred on illustration, character and narrative. The result is a distinctive packaging system that balances authenticity with shelf impact, creating a memorable brand experience rooted in regional culture.